Mixpanel is a leading product analytics platform that allows companies to answer questions about user behavior in seconds, without analytics expertise. Modern Developers Have To Have Product Skills, And Avo with Mixpanel Helps Unlock That We’re not only saving time for developers and product managers on designing, implementing and verifying analytics – but developers are also relieved that they no longer have to monitor the analytics after every release, to make sure the tracking didn’t break.” “Avo’s biggest impact was in reduced overheads on analytics. “The human hours spent per analytics implementation has reduced substantially, saving a huge number of hours while fixing differences between platforms and commonplace mistakes”. It might take a month to roll out a fix for a single issue to all our applications and users.” Fixing analytics issues didn’t just waste developer hours on the fix itself, it also delayed product decisions because insights are crucial to making the right product decisions. “The problem with tracking mistakes,” says Yakovenko,”is that each fix takes time. The problem wasn’t only that lack of trust.
Since using Avo,“ our trust in our data has increased.” “To combat this we needed a place for collaboration, where we could define all events with all possible properties, values, descriptions and other event meta-data”. “Each mistake undermines our trust in our data” Kirill Yakovenko. When writing analytics code, it’s easy to produce minor issues, such as different names or inconsistent casing for the same event, that escalate into a mountain of data-debt, rendering the data you do have noisy and unreliable. Keeping analytics synchronized across all of Termius’s platforms was an impossible feat before Avo. “Before Avo, We Couldn’t Trust Our Data” This data-driven approach saved the team and their customers a lot of time and efforts otherwise spent on user feedback sessions. “The data revealed a critical issue for our target audience,” states Yakovenko. Here’s an example that relates to Termius’s northstar metric, ‘Number of Connections to Servers.’ When the team discovered a seemingly mild issue in establishing such connections, they adjusted their analytics to measure what problem users were experiencing at a high level. “The source of the data doesn’t matter, we want the truth.” And for the reverse he adds, “it’s easy to get the numbers wrong.” “When we get insights from the data, we go back to the customer to verify that the data was right.” At the end of the day, it’s about reaching the best possible understanding of how Termius is used. Yakovenko explains that the purpose of this approach fills in limitations of either approach.įirst, the data can verify if users’ actual behaviour matches up with what they believe their behaviour to be, so insights from user interviews can be quantified with analytics. They’ve built a feedback loop between qualitative user feedback, verifying their learnings with product analytics – and vice versa. Termius is all-in on data-driven product growth. How Termius Builds The Best Customer Experience Using Product Analytics Each platform has numerous applications and different codebases, and analytics implementation is error-prone enough even on a single codebase.
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Termius' challenge from day one was how to keep analytics consistent across the multiple platforms they serve. The team recently added Mixpanel to their product analytics stack.
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Termius’s tech stack is JavaScript for web and desktop, Python on the backend, Java for Android and Swift for iOS. This includes assisting his team in designing and implementing high quality product analytics, while making sure they’re not already being tracked elsewhere. “My role is to support this democratization of our product development, by peer reviewing suggested analytics updates and upholding our data quality standards,” Yakovenko explains. The Termius culture empowers anyone on the team to develop their own analytics to better understand user behavior within the product. “I think about what problems our users are solving day-to-day, while making sure our data is correct,” he says. Kirill Yakovenko is a product manager heading up analytics quality at Termius. It’s used by over 45,000 engineers daily, and is famously installed on Steve Wozniac’s iPhone.
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It provides software engineers with a complete command-line interface (CLI) accessible on any device, allowing system administrators and network engineers to access their terminal from anywhere. Termius is the SSH client that works on desktop and mobile. Avo’s integration with Mixpanel’s Lexicon has been integral to realize this vision”. “We believe in data-driven growth that doesn’t just come top-down, so we build product thinking into our processes.